Most B2B companies suffer from complex products that are not easy to explain, at ZoomInfo they had a similar struggle. How do we get our customers to succinctly understand our products without a lengthy sales pitch? Make a video, duh.
We created an efficient template where the intro and outro changed depending on the benefit or product story while the UI section stayed relatively the same for each product. This gave us a unique story for each product launch and the ability to turn these around every couple weeks. 🎤
Results:
700K Closed Won Opportunities