They say a good creative director is also a good copywriter, so here are a few spots and headlines I wrote with copywriters Chase Lucero and Kait Strovink.
Uno’s was trimming down their pizza with the new Chicago Thin Crust, we set out a playful invitation to pizza-lovers at the begining of summer: Come get thin with us.
Based on the success of the summer launch, the campaign was extended through the fall and expanded to print and digital channels.
Results: Uno’s most successful product launch campaign to date.