A booking agent makes complex decisions every day based on their experience, intuition, and gut instincts.
“Should I go for a smaller but safer venue”? “Do I risk losing potential ticket sales and disappointing the fans without enough capacity”? “Or do I go big, but run the risk of empty seats”? These decisions are often made in situations of uncertainty. Depending on the market or venue it sometimes means choosing between a capacity of 500 or 2000 for what your gut says is a 1,000-ticket show.
What if you could reduce the uncertainty and route a tour based on concrete data that you didn’t have to go digging for? Everything you need in one place. Imagine your agency data plus detailed local census data, spending habits, Pollstar® results for prior concerts, and recent market sales activity by genre. Anything from detailed demographics to localized populations (by zip code, county, or miles from venue) you can have it all right at your fingertips. Imagine routing the perfect tour without all the guesswork.
Introducing Routable, a data enabled booking tool built to elevate your tour, bringing peace of mind at every step.