When two rival agencies become “sister agencies” within the same holding company, there’s bound to be a little tension. We were tasked with making a talking heads video celebrating SapientNitro Boston & Digitas LLC Boston coming together under one roof – literally – in a brand-new Publicis-owned building in post office square.
Rather than interviewing leadership from the comfort of their own offices, we brought them together on a love seat – a cozy set-up that was sure to break the ice.