College of Agriculture
The Penn State Agricultural department struggled to get students to enroll in the study abroad program. Traditional advertising wasn't working, and cliché images of students in foreign countries were being ignored. I created a poster of a cow sick of seeing the same thing day after day, who decides to venture off and find a new pasture. With subtle hidden elements the poster became something fun to look at. The result was the highest enrollment rate the program had seen in five years. Ultimately making this the little poster that could!
College of Arts and Architecture
Alex Grey who’s work includes album art for Tool, Beastie Boys, Nirvana and more was a guest speaker at Penn State University. I was comissioned to do the poster for the event. The solution was simple and free of any frills propping his work on a typographic easel.