Carlos Perez

PegaWorld iNspire: B2B Virtual Event, Creative Direction

ONLINE OVERLOAD
After over a year of working from home, the allure of yet another virtual anything was a tough sell. Time was precious, attention limited – and events are seen as big commitments. In the past, PegaWorld was a three-day affair. For 2021, we knew we needed to get creative in how we held people’s attention.

AN IMMERSIVE ADVENTURE
Going for quality over quantity, we condensed PegaWorld iNspire into a 2.5-hour virtual experience. A shorter run-time allowed us to create a transportive production from start to finish, complete with a specially branded portal, outdoor keynotes, loads of comic relief, and a charismatic host.

RESULTS:
18,500+ - Attendees
78 - Countries Represented
750+ - Organizations Attended Including:
• SiriusXM
• Pfizer
• Wells Fargo
• Siemens
• Primerica

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