Carlos Perez

PegaWorld 2022: Creative Direction, B2B Video

PegaWorld is our flagship tech conference held each year, typically in person, but for the last few years due to Covid, the event has been virtual. In the midst of widespread tech industry layoffs and a war in Ukraine, we were asking people to join us for a third year virtually, during what had been proven to be another challenging year for most.

We even considered not having the event at all.

But what became very obvious to us is that in the tech industry, the way we were working wasn’t working, multiple applications, juggling devices, and constant notifications, the technology meant to simplify things had actually made things more complicated and the pandemic amplified this problem. Pega however, has the solutions to simplify work while helping our clients build for change.

So what better time did we have to put our message out in the world? We have the right software to help companies work smarter, and eliminate the frustrations that come from business complexity, unforeseen shifts, and aging technology, so that became the inspiration for the theme of our conference.

It’s been a tough year and frustrations have been running high, even for us…

Here is our teaser for PegaWorld 2022

Note: Jo Richardson our director of corporate communications went a little off script, even the camera guy wasn’t sure what to do. It was pure gold and hilariously authentic, so we ran with it!

Pega_Comments.jpg