Therapy becomes the unexpected bridge between disconnected teams and disjointed systems. Whether it’s the strained relationship between banks and their customers, or the classic standoff between business and IT, sometimes it feels like everyone’s on the couch, talking past each other. This campaign taps into that tension, showing how Pega helps align goals, streamline workflows, and get everyone back on the same page.
In the final chapter, we meet a CMO deep in self-therapy, literally. She’s in a session with multiple versions of herself: the overachiever, the doomscroller, the cool-headed pro trying to hold it all together. As pressure builds from constant demands, she’s forced to reconcile the chaos within. The breakthrough? Realizing that with the right tools, like Pega, clarity, control, and composure aren’t just possible. They’re sustainable.
With Pega, it’s going to be OK