Overview
Blueprint in Motion: From Point A to AI brought Pega’s transformation story to life on the streets of NYC. Right after the AWS Summit, Pega employees offered free pedicab rides to conference-goers, challenging them to reimagine their legacy workflows using Pega Blueprint™ before they reached their hotel. The activation made Blueprint tangible, fast, and fun.
Insight
People hear about AI transformation all the time, but they don’t see how fast or easy it can be.
Problem
Legacy workflows feel too complex and time-consuming to fix. Most businesses are stuck at the starting line and unsure how to even begin their AI journey.
Solution
Pega Blueprint™ helps organizations map and modernize workflows in minutes, not months. By showing Blueprint in action during a short pedicab ride, we proved that transformation isn’t just possible — it’s already in motion.
Metrics
500 - Pedicab Rides at AWS Conference
18K+ - LinkedIn Organic Views
1,608 - LinkedIn Organic Engagements