Overview
A bold three-part video series, “Think Bigger Than Agents,” spotlights the chaos caused by disconnected AI agents. Using sharp humor and a clear call to rethink AI strategy, the campaign reframes the conversation around what it takes to truly drive transformation: orchestrated, agentic workflows that let work flow.
Insight
Agents run amok. While businesses race to deploy AI, they often end up with disconnected agents operating in silos. Rather than helping, these uncoordinated bots create more chaos—turning automation into a liability instead of an advantage.
Problem
Isolated AI agents don’t collaborate. They execute tasks independently, causing breakdowns in communication, duplicated work, and inefficiencies across the business. The result? A digital game of “bot telephone” that creates more problems than it solves.
Solution
Pega’s agentic workflows are fully orchestrated—connecting AI, people, and systems to deliver reliable, end-to-end outcomes without the need for prompts. Instead of building scattered agents, businesses can unlock real transformation by making work truly flow.
Metrics
Within the first few weeks:
72M - impressions
5M - total views
730K - Clicks