Carlos Perez

Pack Fresh Collects: Branding, Logo Design

Pack Fresh Collects is a logo I designed for a buddy who specializes in selling premium Pokémon cards at trade shows. The brand draws inspiration from vintage trading cards, blending a fresh, certified aesthetic with a nostalgic charm that resonates with a younger audience. While distinct from Pokémon, the design subtly incorporates elements of their color palette to create a connection while maintaining its own unique identity. The monogram also features a subtle nod to Japanese characters, adding an extra layer of authenticity and appeal.

Artboard 1@3x.png
Artboard 2@3x.png
Artboard 3@3x.png
Artboard 4@3x.png