At the Cannes Lion Festival in 2016, Publicis Groupe helped form Common Ground, a five-year commitment with Dentsu, Havas, IPG, Omnicom, and WPP, to help the United Nations meet their Sustainable Development Goals. Publicis’ goal is SDG 2: Zero Hunger. Coming out of Cannes, our job was to brand and help shape this 5-year initiative.
The Publicis One Table initiative invites everyone, from our 80,000+ employees to the global community, to come together around one table to help end the hunger crisis. With a website and toolkit of ideas to bring about change at an individual or organizational level, we’re asking everyone to play their part to help end the global hunger crisis. What will you bring to the table?