In collaboration with Second Story we launched a teaser for the first ever grand opening of the Nutella Café in Chicago!
We got fans and locals talking about the world’s first permanent Nutella Café.
Before the café opened its doors in downtown Chicago, we had an unprecedented opportunity to drum up excitement about this innovative retail experience.
First, we activated the construction site with mysterious silhouettes to pique curiosity and keep everyone guessing about the future of the space. Once news of the Nutella Café became public, we used six experience-driven window installations to announce the grand opening. With cheerful illustrations, dynamic displays, and clever copy, each whimsical window offered a sneak-peek into the sweet surprises one can only find at this delicious destination.