Do a google search for beautiful woman and the results will shock you. What’s not shocking is that 70% of women still don’t see themselves represented in media and advertising. And research continues to prove that these narrow, unrealistic representations of beauty limit women in countless ways, from their health and relationships to their opportunities in life.
In partnership with Getty Images and GirlGaze Dove launched Project #ShowUs, the world's largest image bank created by women, non binary and female-identifying to break beauty stereotypes in over 39 countries and counting. Over 5,000 images of true-to-life depictions with absolutely no digital distortion.
10% of every image licensed supports women, femme and non-binary photographers, so the collection – and commercial opportunities for photographers – continues to grow. Every day, industry change-makers worldwide continue to pledge their support by using the images in their projects.
Available to all media & advertisers because if we are part of the problem we can also be part of the solution. It's time we show women as they are, NOT as others believe they should be.
RESULTS FIRST WEEK:
879M Global reach
100% Social positive sentiment (trendkite)
15,175K New followers
85,000K Hand raisers
33M+ Youtube Views
20,000 Image Downloads
17,000% Increase page views to site during launch week
CONTINUED RESULTS:
2,500 Companies and publications are using the images, including Apple, Airbnb and Adidas.
80% of the collection has been downloaded in over 60 countries and 73% of women in key markets believe Project #showUs inspires them to be more positive about their appearance
FEATURED IN:
YouTube (Top 6 second ads)
Ad Age (Top 5 ads)
Ad Week USA
All Things Hair USA
Bandt (AUSTRAILIA)
Biz Community SOUTH AFRICA
Bustl USA
Cosmetics Design USA
Cosmo
Creative Insights USA
Dazed Digital USA
Digital Agency Network
Dove PR WIre UK
ELLE Magazine
Fast Company USA
Fastmoving SOUTH AFRICA
Global Cosmetics News
Glossy USA
Harper’s BAZAAR
HuffPost USA
INC USA
Marie Claire France FRANCE
Marketing Dive USA
Marketing Interactive MALAYSIA
MediaPost USA
Medium USA
Modern Marketing SOUTH AFRICA
Newswire CANADA
NYLON USA
O Magazine
PR Newswire USA
PR Week USA
Romper USA
Shemazing USA
Shondaland
SmartBrief
Strategy Online CANADA
Stylist UK
The Drum USA
UK Evening Standard UK
Austrailian Photography
Mumbrella Industry Blog AUSTRAILIA
SBS Australian News
Grazia MIDDLE EAST
W Magazine USA
Cosmo PHILIPPINES