House of Art’s logo blends contemporary style with mid-century geometric roots, pulling from Bauhaus and Swiss modernism.
The logo’s block structure gives the brand a sense of architectural strength, echoing the idea of a gallery as a true “house” for art. Rounded edges and intentional negative space introduce warmth and approachability, ensuring the logo feels refined but never cold or corporate.
One of its greatest strengths is its flexibility. It can act as a bold statement when needed or take on a more subtle role as a frame that lets the artwork define the mood.