Meet GO! A magazine by Pega
In a technology landscape filled with thought leaders, 2021 was the year we set out to take a traditionally stuffy form of business communication from boring to beautiful. Instead of creating any old magazine – filled with the standard corporate colors, typeface, and every buzzword under the sun – we wanted GO! Magazine to be different. An unconventional and exciting tool for, and reflective of, our clients, partners, and tech influencers.
As an extension of our “Future of Work” brand campaign, this first issue of our one-of-a-kind physical and digital magazine features world-renowned journalists and a diverse slate of talented illustrators from around the globe. Each spread is an experience all its own, carefully crafted so both verbal and visual work together seamlessly to tell stories that surprise and delight. It’s the magazine the tech world didn’t know it needed.
Results:
The magazine is localized for six different languages and directly drives regional marketing efforts by reaching our target audiences in key and emerging markets. With the inaugural issued launched in January 2022, we’ve seen a steady progress against our goals month-over-month in the first quarter since launch. Notably, the magazine boasts:
26% increase in unique page views from 80k in February to 101k in March
27% increase in average time on page for featured articles from the magazine’s launch in January until the close of quarter
2nd most visited site page for external visitors in 2022 YTD outside of the homepage. A top destination, it also serves as a key jumping off point for meaningful content engagement, with visitors traveling beyond the landing page and articles to consume related thought leadership, brand content or even our client success stories, all linked from our article pages.
Translations:
French
German
Japanese
Spanish
Italian
Brazilian Portuguese
English