A Hangover Medicine.
A flooded market
A small budget.
One day to shoot two :15 spots.
No money for photography. (shot with an iPhone)
Go!
Idea: Can't help what happens the night before, Can help hangovers.
Results:
77,945,576 - Media Impressions
85% - Increased sales online
3,000% - increase Website visits
65% - Increased in-store sales