ezCater’s biggest competition are customers who call restaurants directly for catering orders, which makes sense because when you order food for work the stakes are high. Restaurants are a big reason we are in business so we do our absolute best to be great partners but competing against direct orders can be a slippery slope.
In our research, customer’s biggest gripes with calling direct were the following: ordering 24/7, customer service when restaurants are too busy, variety, and accuracy of orders. It turns out restaurants also prefer not answering phones when they are busy, but don’t mind getting orders when they are closed.
I think we can all agree that calling to place catering orders is antiquated and now you can do it all online. The best part is that you get 24/7 award winning customer service, more accurate orders, and you can even order when your favorite restaurants are closed. So now restaurants spend less time on the phone and more time doing what they do best!