This was a short run social activation campaign targeting a very small niche audience for Dunkin' Donuts, the coffee drinking LFC fanatics. A throwback 8 bit video game was created so that fans could juggle like the LFC pros for a chance to win a trip to see the Reds play live.
Results: Overall the campaign had 4,192 hastag mentions, 9,214 Registration sign-ups, 2,417 email opt-ins, and one lucky winner!