Carbonite was struggling with their identity, changing their brand multiple times in a few years. They were in need of a brand that would be recognizable in a saturated, comodidty product, market place. In addition to a recognizable look, Carbonite wanted a campaign that could sell their product features and would translate well to online advertising. Many of the online ads target audiences that could use cloud backup services with high level security from law offices to accounting firms. Here is the result.