Hello, my name is Carlos Perez aka Los and I am more than just a Creative Director.
I hold a pole-vaulting record and was once known as “the ambassador of pole-vault”.
I’ve traveled to 22 countries and fancy myself a cosmopolite.
I once held my breath for over 2 minutes.
I’ve led MARSOC MARINES and coached youth soccer teams.
I sang for the Queen of England at Westminster Abbey.
I hiked up Mount Fuji wearing a 90-pound backpack.
As a club DJ, I’ve spun at clubs from the US to Japan.
I own 32 pairs of jeans.
I’ve been to Hell and back…it’s actually a lovely town in Norway.
I’ve been saved twice by a sleeping bag, once from a sandstorm and once from an avalanche.
I have two beautiful kids that remind me everyday that I need not take myself too seriously.
I convinced my best friend’s sister to marry me, while simultaneously convincing him not to kill me.
My work has been featured in over 75 publications.
I’ve collected 33M views on YouTube, from one video.
I’ve been lucky enough to garner over 95 creative awards.
I believe better creative comes from vast experiences.
I also believe vast experiences come from curiosity, neither of which can you find in a cubicle.
Let's make things together.
My work has been featured at various award shows including:
Cannes Glass Lion - For Change | Silver
Cannes - Print | Silver
Cannes - Brand experience & Activation | Shortlisted
Cannes - Act Responsible Collection | Selection (2)
Effie Awards - (Global): Positive Change, Social Good | Winner
Effie Awards - (U.S.): Media Content Partnership | Winner
The One Show -Creative Effectiveness | Merit
The One Show -Global Campaign | Merit
Shorty Social Good Award - Fashion, Beauty & Luxury | Winner
Shorty Social Good Award - Social Movement | Gold
Shorty Social Good Award - Diversity & Inclusion | Gold
Shorty Social Good Award - Integrated Campaign | Gold
D&AD - Impact | Finalist
Jay Chiat Awards - Global Strategy | Silver
Adweek Project Issac Awards - Best Partnership Invention | Winner
The Drum Awards - Most Innovative Use of Content | Winner
The Drum Awards - Best Integrated Cross-Channel Media | Winner
The Drum Awards - Best Charity Content Marketing Campaign | Highly Commended
The Drum Awards - Best CPG Content Marketing Campaign | Highly Commended
The Drum Awards - Best B2B Content | Gold
The Drum Social Purpose Awards - Best Content Marketing Campaign | Winner
The Drum Social Purpose Awards - Best Integrated Marketing Campaign | Highly Commended
The Drum Social Purpose Awards - Best Video Campaign | Winner
Digiday Awards - Best Social Good Campaign | Shortlist
ECHO Awards- Best Integrated Campaign | Silver
ECHO Awards- Best Campaign for CSR/Social Good | Bronze
Jay Chiat Awards - Nonprofit | Shortlist
HOW International Design Magazine | Design & Advertising Feature
Summit International Awards | Best in Show
International Creativity Awards | Platinum (2)
Interactive Media Awards | Best in Class (3)
Internet Advertising Competition - Best Beverage Integrated Ad Campaign | Winner
Internet Advertising Competition - Best Computer Software Website| Winner
Web Awards - Automobile Standard of Excellence | Winner
Web Awards - Software Standard of Excellence| Winner
Web Awards - Best Restaurant Website | Winner
Summit Creative Awards - Best of Show Print | Winner
Hatch Awards - Multiple Gold, Silver and Bronze | Winner(44)
London International Awards - Best in Show | Winner
New York Festival Advertising Awards -Collaborations & Partnerships l Gold
New York Festival Advertising Awards - Social Good/Environment & Sustainability | Silver
New York Festival Advertising Awards - Social/Environmental Good: Brand | Silver
New York Festival Advertising Awards -Integrated Marketing | Silver
New York Festival Advertising Awards -Unique Partnership: Brand | Finalist
New York Festival Advertising Awards - Women | Finalist
New York Festival Advertising Awards - Social/Environmental Good: Brand | Finalist
New York Festival Advertising Awards - Community Building | Finalist
New York Festival Advertising Awards - Civic & Social Education: Brand | Finalist
New York Festival Advertising Awards - Audience Connection | Finalist
IAC AWARD | Gold
MIDAS International | Gold (2)
MITX | (3)
Digital Out Of Home Awards - Best in Show | Winner
Digital Out Of Home Awards | Winner(3)
Epica Awards - Public Interest on Social | Shortlisted
Cynopsis Best of the Best - Best Diversity Awareness Campaign | Winner
YouTube | Top 6-second ads
Ad Age | Top 5 ads
Best Digital Ads of 2019 | Listed
Hermes Awards | Integrated Marketing Campaign | Platinum
Hermes Awards | Publication/Magazine | Platinum
Hermes Awards | Live virtual event | Platinum
Muse Awards | integrated Marketing Campaign | Platinum
Muse Awards | Company Branding | Gold
Muse Awards | Corporate Identity | Gold
Muse Awards | Tech Event | Platinum
Muse Awards | B2B Event | Gold
GD USA | Integrated Marketing Campaign
GD USA | Publication
CMA Awards | Best Overall Visual Storytelling | Winner
CMA Awards | Best New Publication | Winner
CMA Awards | Best New Print Publication | Finalist
CMA Awards | Tech Publication | Finalist
CMA Awards | Best Use of Original Research in Content | Finalist
CMA Awards | Integrated Content Marketing Print/Digital | Finalist
Summit Creative Awards | Integrated Campaign - B2B | Bronze
Summit Creative Awards | Programming/Branded Content | Silver
Performance Marketing World | Winner
Do a google search for beautiful woman and the results will shock you. What’s not shocking is that 70% of women still don’t see themselves represented in media and advertising. And research continues to prove that these narrow, unrealistic representations of beauty limit women in countless ways, from their health and relationships to their opportunities in life.
In partnership with Getty Images and GirlGaze Dove launched Project #ShowUs, the world's largest image bank created by women, non binary and female-identifying to break beauty stereotypes in over 39 countries and counting. Over 5,000 images of true-to-life depictions with absolutely no digital distortion.
10% of every image licensed supports women, femme and non-binary photographers, so the collection – and commercial opportunities for photographers – continues to grow. Every day, industry change-makers worldwide continue to pledge their support by using the images in their projects.
Available to all media & advertisers because if we are part of the problem we can also be part of the solution. It's time we show women as they are, NOT as others believe they should be.
RESULTS FIRST WEEK:
879M Global reach
100% Social positive sentiment (trendkite)
15,175K New followers
85,000K Hand raisers
33M+ Youtube Views
20,000 Image Downloads
17,000% Increase page views to site during launch week
CONTINUED RESULTS:
2,500 Companies and publications are using the images, including Apple, Airbnb and Adidas.
80% of the collection has been downloaded in over 60 countries and 73% of women in key markets believe Project #showUs inspires them to be more positive about their appearance
FEATURED IN:
YouTube (Top 6 second ads)
Ad Age (Top 5 ads)
Ad Week USA
All Things Hair USA
Bandt (AUSTRAILIA)
Biz Community SOUTH AFRICA
Bustl USA
Cosmetics Design USA
Cosmo
Creative Insights USA
Dazed Digital USA
Digital Agency Network
Dove PR WIre UK
ELLE Magazine
Fast Company USA
Fastmoving SOUTH AFRICA
Global Cosmetics News
Glossy USA
Harper’s BAZAAR
HuffPost USA
INC USA
Marie Claire France FRANCE
Marketing Dive USA
Marketing Interactive MALAYSIA
MediaPost USA
Medium USA
Modern Marketing SOUTH AFRICA
Newswire CANADA
NYLON USA
O Magazine
PR Newswire USA
PR Week USA
Romper USA
Shemazing USA
Shondaland
SmartBrief
Strategy Online CANADA
Stylist UK
The Drum USA
UK Evening Standard UK
Austrailian Photography
Mumbrella Industry Blog AUSTRAILIA
SBS Australian News
Grazia MIDDLE EAST
W Magazine USA
Cosmo PHILIPPINES
In collaboration with Second Story we launched a teaser for the first ever grand opening of the Nutella Café in Chicago!
We got fans and locals talking about the world’s first permanent Nutella Café.
Before the café opened its doors in downtown Chicago, we had an unprecedented opportunity to drum up excitement about this innovative retail experience.
First, we activated the construction site with mysterious silhouettes to pique curiosity and keep everyone guessing about the future of the space. Once news of the Nutella Café became public, we used six experience-driven window installations to announce the grand opening. With cheerful illustrations, dynamic displays, and clever copy, each whimsical window offered a sneak-peek into the sweet surprises one can only find at this delicious destination.
HEY BANKS,
You don’t need a therapy session with your customers to build stronger relationships. Just use Pega.
Watch as customers and their banks hash out their issues and determine the best, most supportive path forward:
Hartford Mutual Funds set out to create their own identity and unique brand positioning.
They came to SapientNitro with a simple proposition: "Make us known for our global expertise and products."
They weren't top of mind among their audience of financial advisors for those types of investments. What they needed was a simple, clear message that put a stake in the ground for their position in the global fund category.
Our strategy:
Simply remind financial advisors that smart investing is about the people behind the portfolio – their experience, insights, and expertise.
The currency featured in each ad represents the top holding of that respective fund.
Results:
Unaided brand awareness for global funds climbed from 25 in the category to number 7
When it comes to pizza and beer Bruno is a big fan. Obsessed with Chef Andre's new Craft Pairings, Bruno finds his way into the kitchen to be part of something special. Introducing New Craft Pairings from brUNO!
Uno's needed a brand refresh to appeal to a younger audience, so we created an updated brand book, a new website, t-shirts, coasters, point of purchase, a pizza box, some cool partnerships and a brand spankin' new menu! Dishes are done man!
The Autonomous Enterprise
Cars, factories, and even grocery stores are making the shift to autonomous. If these things can think now, why not your enterprise?
When you unify AI with automation, enterprise agility drives itself.
Pega possesses a compelling storyline with a rich historical backdrop. Nonetheless, the brand grapples with fragmentation as different departments tell disparate stories. This lack of coherence in verbal and visual representations exacerbates challenges in aligning marketing strategies. Developing this brand guide required extensive collaboration between verbal and visual teams, intricately linked with strategy to establish a cohesive narrative that could help to build brand advocates within the company. Undoubtedly, the most comprehensive brand guide I've ever lead. Yet, for a billion-dollar global tech enterprise, it was a necessary undertaking.
PegaWorld is our flagship tech conference held each year, typically in person, but for the last few years due to Covid, the event has been virtual. In the midst of widespread tech industry layoffs and a war in Ukraine, we were asking people to join us for a third year virtually, during what had been proven to be another challenging year for most.
We even considered not having the event at all.
But what became very obvious to us is that in the tech industry, the way we were working wasn’t working, multiple applications, juggling devices, and constant notifications, the technology meant to simplify things had actually made things more complicated and the pandemic amplified this problem. Pega however, has the solutions to simplify work while helping our clients build for change.
So what better time did we have to put our message out in the world? We have the right software to help companies work smarter, and eliminate the frustrations that come from business complexity, unforeseen shifts, and aging technology, so that became the inspiration for the theme of our conference.
It’s been a tough year and frustrations have been running high, even for us…
Here is our teaser for PegaWorld 2022
Note: Jo Richardson our director of corporate communications went a little off script, even the camera guy wasn’t sure what to do. It was pure gold and hilariously authentic, so we ran with it!
Pega recognizes the dynamic nature of the modern world and the need for technology to keep up with rapidly evolving business environments. In today's world, change is the only constant, and businesses need to be able to adapt quickly to stay ahead of the curve.
Pega's approach involves designing and building flexible and modular software applications, allowing them to respond to changing business needs and demands in real time. For instance, in the case of a natural disaster like a hurricane, Pega software can help companies respond to customer needs in real-time, such as by quickly processing claims and getting assistance to those in need.
Companies can be better equipped to handle whatever challenges come their way, and adapt to changing customer demands and market conditions. By leveraging Pega's flexible architecture and reusable components, organizations can respond quickly to new opportunities and challenges, maintain a competitive edge, and ultimately better serve their customers.
You can’t stop the rate of change, but you can build for it.
PEGA
Build for Change
Half Pint hot sauces are meticulously crafted to deliver a mouthwatering experience without overwhelming heat, making them perfect for those who seek flavor-packed condiments that won't burn off their taste buds.
Half Pint embraces the philosophy that it's not just about the heat; it's about savoring every moment and relishing in the delightful flavors that the sauces bring to your favorite dishes. Picture a match being struck, igniting a gentle flame that dances with grace.
This visual representation embodies the mild heat that Half Pint hot sauces bring to the table. Just like the flame, these sauces add a touch of warmth and excitement to your meal.
Whether you're drizzling it over tacos, burgers, or even adding it to marinades and dressings, Half Pint hot sauce elevates your dishes with balanced heat and explosive flavors that will leave you licking your lips.
So, ignite your taste buds with Half Pint hot sauce. It's time to embrace the excitement of a gentle flame and indulge in the savory experience that this hot sauce brings to every dish.
The initial assignment was to rethink ezCater’s photography style but we were so excited with the way these turned out that we made some videos to go with it!
Video Concept:
ezCater is not about the individually wrapped lunch, It’s about teams coming together and sharing ideas, feeding successful meetings, and closing deals over food. it’s all about the spread, because a good lunch loves company, no desktop dining here.
ezCater: Food that works
Results:
10m+ - Youtube views in 4 weeks
58% - Engagement
120% - Engagement increase from previous campaigns.
7K - Purchases
ezCater’s most successful campaign to date.
Meet GO! A magazine by Pega
In a technology landscape filled with thought leaders, 2021 was the year we set out to take a traditionally stuffy form of business communication from boring to beautiful. Instead of creating any old magazine – filled with the standard corporate colors, typeface, and every buzzword under the sun – we wanted GO! Magazine to be different. An unconventional and exciting tool for, and reflective of, our clients, partners, and tech influencers.
As an extension of our “Future of Work” brand campaign, this first issue of our one-of-a-kind physical and digital magazine features world-renowned journalists and a diverse slate of talented illustrators from around the globe. Each spread is an experience all its own, carefully crafted so both verbal and visual work together seamlessly to tell stories that surprise and delight. It’s the magazine the tech world didn’t know it needed.
Results:
The magazine is localized for six different languages and directly drives regional marketing efforts by reaching our target audiences in key and emerging markets. With the inaugural issued launched in January 2022, we’ve seen a steady progress against our goals month-over-month in the first quarter since launch. Notably, the magazine boasts:
26% increase in unique page views from 80k in February to 101k in March
27% increase in average time on page for featured articles from the magazine’s launch in January until the close of quarter
2nd most visited site page for external visitors in 2022 YTD outside of the homepage. A top destination, it also serves as a key jumping off point for meaningful content engagement, with visitors traveling beyond the landing page and articles to consume related thought leadership, brand content or even our client success stories, all linked from our article pages.
Translations:
French
German
Japanese
Spanish
Italian
Brazilian Portuguese
English
One of the best parts of B2B marketing is taking complex products and simplifying their story. This is a huge benefit to sales teams because it allows them to have more meaningful conversations with their prospects. No one wants to sit through a features and benefits pitch so ensuring that your marketing helps improve the sales cycle is paramount.
To celebrate Dove’s new line of UltraCare conditioners we commissioned artists to create installations that represented each unique hair type, fine, fine damaged, and thick hair. We then paired each hair type with the corresponding art installation and product line. We used real artists, not models or actresses. Oh, and yes, we conditioned their hair.
Hair comes in all types of textures and weights but when it comes to conditioners you’d be hard pressed to find a texture or weight that’s made for your hair.
Dove wanted to change that with their new line of conditioners, Créme for thick hair, Foam for fine delicate, and Milk Gel for fine damaged hair, so they Introduced Dove UltraCare conditioners with nourishing care that truly gets your hair.
We highlighted different types of textures with the corresponding conditioner for easy to get point of purchase displays. We also made a few online videos, because why not?
ONLINE OVERLOAD
After over a year of working from home, the allure of yet another virtual anything was a tough sell. Time was precious, attention limited – and events are seen as big commitments. In the past, PegaWorld was a three-day affair. For 2021, we knew we needed to get creative in how we held people’s attention.
AN IMMERSIVE ADVENTURE
Going for quality over quantity, we condensed PegaWorld iNspire into a 2.5-hour virtual experience. A shorter run-time allowed us to create a transportive production from start to finish, complete with a specially branded portal, outdoor keynotes, loads of comic relief, and a charismatic host.
RESULTS:
18,500+ - Attendees
78 - Countries Represented
750+ - Organizations Attended Including:
• SiriusXM
• Pfizer
• Wells Fargo
• Siemens
• Primerica
B2B marketing can often be a little boring, riddled with lots of features and benefits and little personality. For ZoomInfo’s Streaming Intent product launch we flipped the script, literally. Lots of personality and little features and benefits. Because people buy things that make them feel something and so we got them excited about our new product, while still highlighting a few features, of course.
From concept to completion this video was produced entirely in-house in 4 days 🔥
STUCK IN NEUTRAL
As we all adjusted to life during the pandemic, a sense of stagnation was palpable. We were stuck at home, uncertain of our situations, and unable to go, well, anywhere. Many businesses, too, were idling in the face of so much change. They were trying to manage what they could control, but unsure how to navigate the next chapter of their digital transformation.
ACCELERATED SUCCESS
To shatter stagnation, we fired on Pegasystems GO! Careening out of the gate full of vibrant colors and undeniable energy, this new brand identity encourages our clients to go as far and as fast as they can in the direction of a superior future. The tone encourages folks to take advantage of their potential and head toward bigger results and greater efficiency at top speed
RESULTS
The GO! campaign landing page was the most-viewed site page in H2 2021, surpassing even Pega’s homepage. Traffic increased 236% between Q3 and Q4 as paid media drove traffic with CTRs as high as 4.21% and an overall average of 0.49%. Time-on-page also increased quarter over quarter, with an average of 5:45 in Q4. In that time, nearly 600 visitors registered for one of our consideration webinars. This further illustrates GO!’s effectiveness in both raising awareness and driving consideration among our target audience.
When two rival agencies become “sister agencies” within the same holding company, there’s bound to be a little tension. We were tasked with making a talking heads video celebrating SapientNitro Boston & Digitas LLC Boston coming together under one roof – literally – in a brand-new Publicis-owned building in post office square.
Rather than interviewing leadership from the comfort of their own offices, we brought them together on a love seat – a cozy set-up that was sure to break the ice.
Surprisingly good service. Now everywhere in Boston.
In January 2016, Webster Bank purchased 17 CitiBank branches and moved to Boston. Our challenge was to introduce the brand to a city of new customers while bringing Webster’s service proposition to life.
When it comes to service, actions speak louder than words. So we built Webster on Wheels, a mobile banking center of sorts, and filled it with an army of Webster Bankers – who took to the streets to engage in acts of service for the community. After a week-long road trip, we’d served and met with thousands of Bostonians. More importantly, the brand broke through the noise with a simple message: That at Webster, service means so much more than lip-service. It’s a promise starting today.
Results:
250 million media impressions, 5,600 new accounts, and 120MM in balances.
THE PERFECT PAIR.
Since the beginning, beer and pizza have been the perfect compliment for each other. So when we launched Uno’s new Craft pizza & beer menu in social, we wanted to celebrate this classic pairing with a some deliciously risqué fun.
Tinder click through rate benchmark is .50%
OUR RESULTS
4.44% - CTR Buzzed
4.94% - CTR Chill
5.49% - CTR Hipster
5.05% - CTR Pepperoni Drop
5.37% - CTR VaVaVoom
4.83% - CTR Before Noon
We got our hands on these recordings of customers gushing about ZoomInfo and the CEO wanted us to do something with them, so we created talking head videos for LinkedIn! We matched each testimonial with an emoji that resembled the personality of each voice and LOLed our way to some fun videos.
Juggling multiple sales tools can get complicated and they often operate in silos, causing delays and outdated information. With the new Salesforce integration with ZoomInfo you can now break those data silos and get the best, most up-to-date go-to market intelligence.
ZoomInfo customers can now bring the force with them and close more deals 🤔
Authenticity means different things to different people but you can recognize it when you see it. So when Bertucci’s wanted to bring in a new audience without alienating their old one, we knew the message had to be authentic and ring true to both audiences.
So we celebrated our imperfections, our pizzas aren’t perfect circles because they’re all made by hand. All the food on our menu is real just as the chef intended, not styled.
We told our authentic story with a mix of traditional and digital channels and introduced the new executive chef with an online take of the open kitchen, in a series we called Behind the Menu. In these short instructional videos people got to know Chef Jeff and get a sneak peek at some of our most famous recipes.
People took to it immediately:
“I love this. Bertucci’s brought value to my life and educated me all in a 2 min ad”. - Chris Nadeau
“I LIKE THIS A LOT as a pre-roll ad. I usually find them intensely irritating, so to see content marketing used in this context is refreshing”. - Jennifer Fong
“Content marketing done right”. - Chris Brogan
So now a new generation knows a little bit more about Bertucci’s.
Results:
500K Views Launch week
76% Increase in social mentions
11% Increase online sales
ezCater’s biggest competition are customers who call restaurants directly for catering orders, which makes sense because when you order large quantities of food for work the stakes are high. Restaurants are a big reason we are in business so we do our absolute best to be great partners but competing against direct orders can be a slippery slope.
In our research, customer’s biggest gripes with calling direct were the following:
• Not being able to order 24/7
• Inconsistent customer service when restaurants are too busy
• Variety, and accuracy of orders.
It turns out restaurants also prefer not answering phones when they are busy, especially during a lunch rush.
I think we can all agree that calling to place catering orders is antiquated and now you can do it all online. The best part is that with ezCater you get 24/7 award winning customer service, more accurate orders, and you can even order when your favorite restaurants are closed. So now restaurants spend less time on the phone and more time doing what they do best!
Businesses understood the importance of getting catering orders right but were still hesitant to order online. We reinforced the message, when you order food for work the food has to work in our OOH campaign teasing out our brand promise.
ezCater
Food that works
Most B2B companies suffer from complex products that are not easy to explain, at ZoomInfo they had a similar struggle. How do we get our customers to succinctly understand our products without a lengthy sales pitch? Make a video, duh.
We created an efficient template where the intro and outro changed depending on the benefit or product story while the UI section stayed relatively the same for each product. This gave us a unique story for each product launch and the ability to turn these around every couple weeks. 🎤
Results:
700K Closed Won Opportunities
Enough with the desktop dining, take a moment and eat with your team. Feed your next meeting with ezCater.
We created a few social posts to engage with our audience and make them aware of ezCater’s offering.
Results: 3 weeks
409,917K - Impressions
53,885K - Engagements
4,704K - Purchases
ezCater employs over 50% of its staff to the customer service department, that’s how serious they are about taking care of their customers. We interviewed members of the department and heard some great stories of how insanely helpful they really are. These are real stories from ezCater.
Results: 4 weeks
263,160,161 - Impressions:
44,846 - Orders Placed:
Working with students from the Citizen School, whose mission is to help all children achieve their dreams was a rewarding experience. The goal was to help underprivileged students express their creativity by concepting and producing a video to promote First Night Boston. We had 24 hours to accomplish this assignment and needless to say we over delivered. Using the students themselves as the stars, we created a story of diversity, community, and art to promote a great event. In the second scene you will notice an easel with moving artwork, which we had all the students bring in and we brought their creations to life in the video. This piece was featured at First Night Boston and was given a standing ovation. The looks on the faces of these students made it hard to resist the urge to cry.
Club Soda is a beta product from ezCater, it’s an easy and convenient way to order lunch to your office every day. They needed a video to simply explain how the app works so we gladly made one.
Some peeps in the design community took notice.
Hello Peeps
I believe this is Dove's fastest product demo ever, don't quote me on that but I'm pretty sure it's true.
To show how fast Dove's new Dry Shampoo works we casted best friends Katie and Anne, not models or actresses just two friends that love binge watching on Hulu. We targeted other Hulu binge watching fans and created a :15 second product demo that ran on the streaming platform between episodes. It actually took me longer to write this description than it did to refresh Katie's hair.
At the Cannes Lion Festival in 2016, Publicis Groupe helped form Common Ground, a five-year commitment with Dentsu, Havas, IPG, Omnicom, and WPP, to help the United Nations meet their Sustainable Development Goals. Publicis’ goal is SDG 2: Zero Hunger. Coming out of Cannes, our job was to brand and help shape this 5-year initiative.
The Publicis One Table initiative invites everyone, from our 80,000+ employees to the global community, to come together around one table to help end the hunger crisis. With a website and toolkit of ideas to bring about change at an individual or organizational level, we’re asking everyone to play their part to help end the global hunger crisis. What will you bring to the table?
Whether you’ve been driving trucks for years or you’re visiting the dealer for the first time, the Ram Towing & Payload Guide takes users step-by-step through the process. Interactive articles, specs and diagrams make towing accessible for beginner and expert users alike. Users can learn how to safely connect a trailer, brush up on their towing jargon, or enter a few pieces of key information to get printable, sharable specs on the truck that meets their needs.
Results:
Today, the Towing & Payload Guide gets 2,644 users per day, spending almost three minutes interacting with the guide, on average.
Year-over-year traffic has nearly doubled.
Currently, the Towing & Payload Guide is the most popular page on ramtrucks.com.
The beauty of design for me has always been making the familiar strange, the simplicity of taking an object or a thought we know to mean one thing and broadening its definition. In the case of this logo, the universally known male symbol also points in the direction of where the product is used. Ahem.
When your daughter is a national soccer star, you give her a brand, that’s just what you do.
A former client I once had the pleasure of working with, while he was the head of marketing at Bertucci's restaurants, contacted me when he went on his own. He said he wanted to create a mobile pizza catering truck, he had me at pizza truck. This is the result of our new working relationship.
Outvote is an app to get your friends to vote.
It exists because your friends don't vote.
Most of them want to, but they don't. :0(
Friends that get reminders are 2X
as likely to vote.
Outvote makes it easy to remind your friends. :0)
The end.
Sugar Plum Lane is a jewelry shop specializing in charms, think Pandora but more expensive. One of the challenges with this project was designing a logo that would be legible etched on the back of a charm. Check out the results.
When you are asked to brand an entire town for their 300th Anniversary, you do it. That is all.
A fun side gig for Those BMX Kids.
The first ad agency to trust me enough to give me a job, and to show my appreciation I made them this rad logo.
A 21st century cheese shop in the heart of Brookline, Massachusetts wanted a new brand. The rest is herstory.
Petco Foundation was looking for a unique way of soliciting donations to help dogs get adopted, so we created a doggy treat dispensing billboard. You text us a donation and your pup gets a treat.
A Hangover Medicine.
A flooded market
A small budget.
One day to shoot two :15 spots.
No money for photography. (shot with an iPhone)
Go!
Idea: Can't help what happens the night before, Can help hangovers.
Results:
77,945,576 - Media Impressions
85% - Increased sales online
3,000% - increase Website visits
65% - Increased in-store sales
For every moment, there’s a pairing.
Total Wine & More is a brand built around a better store experience, and their associates go through special trainings to ensure they always guide customers to the right bottle. In the following print, we brought Total Wine’s portfolio and service story to life by reminding customers that finding right wine is about so much more than taste.
They say a good creative director is also a good copywriter, so here are a few spots and headlines I wrote with copywriters Chase Lucero and Kait Strovink.
Uno’s was trimming down their pizza with the new Chicago Thin Crust, we set out a playful invitation to pizza-lovers at the begining of summer: Come get thin with us.
Based on the success of the summer launch, the campaign was extended through the fall and expanded to print and digital channels.
Results: Uno’s most successful product launch campaign to date.
What do you do when you have a cool product but no money to promote it? You enlist your own children for the day and make a commercial. We rented a van, grabbed a few cameras, and took my kids out of school for the day #parentingWin. We shot the spot in 8 hours and it was cut and produced the very next day.
Result: The client saw an 800% increase in sales in the markets the spot aired.
The future of growing is here.
Sprouts IO approached us with a small budget and big idea: Grow fresh produce indoors, year-round, from app-controlled system that learns from you. Our challenge for the brand was twofold: Inspire potential customers to join the grow-your-own movement while also convincing skeptics that this high-tech device was chemical-free and safe to use.
Working on a small budget, we created a brand look and feel, complete with custom photography, typography and tone of voice. We also shot and produced several videos including one for Kickstarter that helped them reach their fundraising goal of $100,000.
With a tight budget and working with existing still photography assets, we had 8 hours to create :15 second bumpers for broadcast during the Celtics game.
Waters Clinical was a little too clinical, people had a hard time understanding the benefits of what they actually did outside of some numbers and charts. So for Transplant Surgery Monitoring, Forensic Sciences, and Newborn Screening we merged the numbers and charts with those impacted by the science. The charts are representative of actual data for each category of science.
Carbonite was struggling with their identity, changing their brand multiple times in a few years. They were in need of a brand that would be recognizable in a saturated, comodidty product, market place. In addition to a recognizable look, Carbonite wanted a campaign that could sell their product features and would translate well to online advertising. Many of the online ads target audiences that could use cloud backup services with high level security from law offices to accounting firms. Here is the result.
I started this project after the devastating hit Japan encountered from both an earthquake and tsunami. Having lived in Japan at one point, I was compelled to do something to help. The Tsunami Relief Poster Project was created so that the art community could get involved.
Participants donated any amount over $5 to download a hi-res, printable poster. The most popular posters became limited edition prints, for sale in our online store. And 100% of proceeds went to the Red Cross for disaster relief.
Using existing still photography and video footage, we were tasked with creating spots for broadcast in 24 hours. With 17 Championship banners under their belts, it was all about 18.
This was a short run social activation campaign targeting a very small niche audience for Dunkin' Donuts, the coffee drinking LFC fanatics. A throwback 8 bit video game was created so that fans could juggle like the LFC pros for a chance to win a trip to see the Reds play live.
Results: Overall the campaign had 4,192 hastag mentions, 9,214 Registration sign-ups, 2,417 email opt-ins, and one lucky winner!
Gig Poster for the band Endway, at the Hard Rock Cafe
The client wanted a campaign that would speak to contractors, and highlight all of the proprietary features of their products. Here is the result.
Samsonite luggage can outlast just about anything.
Various online ads, the first two are for the Ram Outdoorsman and the last one is for the Laramie Longhorn, the official sponser of the Kentucky Derby.
Just about every bank says their customers come first, hell, Webster Bank puts it in their tagline "Living up to you”. It's one thing to say it, and another to show it. So we made this!
I designed a twelve page tour book, documenting the band’s history from Nipmuc High School all the way to the Rock ‘n Roll Hall of Fame. The book was completed in four days with a rigorous approval process by all members of the band.
Test Drive Online Takeover
Proof of concept digital takeover for the 2013 launch of the Dodge Dart.
The ad allows you to peel out from what appears to be a standard online banner. Test drive the 2013 Dodge Dart across many of the brands social pages while prompted to explore, like, and even watch Dodge Dart rally car videos on Youtube. The banner culminates when you reach the Dodge website itself, so instead of a call to action (CTA) button on a banner, why not just drive yourself to the destination.
Product catalog design for Golite.
In America there is a gun for every woman, man, and child. As a former Marine I don't believe in restricting our constitutional rights, but holy shit with the gun related violence in this county, especially as it pertains to children, isn't it time we pull our heads out of our asses. I think so.
The intent of this visual is to show what appears to be a normal tree at a distance while a bit more ominous upon closer inspection. Guns hide in our communities and sometimes in plain sight which account for a number of accidental deaths within our youth.
Poster body copy: In the next 3 hours, another bullet will leave a child dead. And another opportunity to stop this preventable tragedy will be lost. Common sense legislation can change this. We’re not calling for restrictions on our Constitutional Rights, only for the right to save lives. We are not anti-gun. We’re pro-life. Get involved. Stophandgunviolence.org
College of Agriculture
The Penn State Agricultural department struggled to get students to enroll in the study abroad program. Traditional advertising wasn't working, and cliché images of students in foreign countries were being ignored. I created a poster of a cow sick of seeing the same thing day after day, who decides to venture off and find a new pasture. With subtle hidden elements the poster became something fun to look at. The result was the highest enrollment rate the program had seen in five years. Ultimately making this the little poster that could!
College of Arts and Architecture
Alex Grey who’s work includes album art for Tool, Beastie Boys, Nirvana and more was a guest speaker at Penn State University. I was comissioned to do the poster for the event. The solution was simple and free of any frills propping his work on a typographic easel.
Dodge Dart Wifi Online Ad
Proof of concept digital takeover for the 2013 launch of the Dodge Dart.
The online unit appears to be a standard ad unit but when the user hovers over the ad to engage with it, the website is sucked into the car to reinforce the car's WIFI hotspot feature.
Making characters from characters, custom made critters using the letters of a person's name. My wife and I started this small venture on the side and we've been having a blast ever since. See if you can find all the letters in each character!
BASF wanted to understand our knowledge of their business, so we made this.
A booking agent makes complex decisions every day based on their experience, intuition, and gut instincts.
“Should I go for a smaller but safer venue”? “Do I risk losing potential ticket sales and disappointing the fans without enough capacity”? “Or do I go big, but run the risk of empty seats”? These decisions are often made in situations of uncertainty. Depending on the market or venue it sometimes means choosing between a capacity of 500 or 2000 for what your gut says is a 1,000-ticket show.
What if you could reduce the uncertainty and route a tour based on concrete data that you didn’t have to go digging for? Everything you need in one place. Imagine your agency data plus detailed local census data, spending habits, Pollstar® results for prior concerts, and recent market sales activity by genre. Anything from detailed demographics to localized populations (by zip code, county, or miles from venue) you can have it all right at your fingertips. Imagine routing the perfect tour without all the guesswork.
Introducing Routable, a data enabled booking tool built to elevate your tour, bringing peace of mind at every step.
